At Penguin PR our knowledge of the media is first-hand. As former newspaper reporters, we know what stories journalists are looking for – and why other stories simply won’t make the grade.
As you’d expect, what’s true in journalism is true in PR. We believe that everyone has a story to tell, but you need to know what to look for – and some tricks of the trade – to get editors, reporters and bloggers hooked. In addition, our media contacts trust us to give them what they want: entertaining, accurate and well-written copy that will interest their readers - and your potential customers.
The result? Only that, as well as our clients’ key local titles in Nottinghamshire, Derbyshire, Leicestershire and Staffordshire, our stories have popped up on BBC national radio, in the Daily Mail, Metro and Daily Telegraph – and even on Have I Got News For You!
It’s all good stuff, but in addition, we can pass on our knowledge to you so that when you’re facing a journalist’s questions, you’ll know what to do.
Factor in our social media, marketing, advertising and SEO-enriched web copy-writing solutions and you’ll see why more and more clients are p-p-picking Penguin PR.
After 12 years as a journalist on leading regional daily regional titles the Derby Telegraph and the Oxford Mail, Simon took on the role of PR account manager for one of the Midlands' largest full service agencies.
A talented writer and expert communicator, Simon is an all-rounder who has devised PR campaigns for local and national companies in industries as varied as sport, the legal sector, engineering, tourism and transport.
Sarah spent more than 15 years in the newspaper industry, working as an education reporter, feature writer, and night editor. She also launched and edited The Derbyshire Magazine, a county glossy publication which won the Midlands Magazine of the Year Award two years in succession. Since moving into PR Sarah has significantly boosted the profiles of clients including schools, businesses, charities and community groups.