Public Relations is a powerful way to get your message out ......
Public relations is the art of creating and upholding an organisation’s reputation in order to educate, inform and influence others.
Without a good reputation – or no reputation at all - no company or organisation can survive, because what people know of and feel about your brand drives their willingness to buy your products or services.
In a competitive market, a PR campaign gives you an edge over your rivals. It uses the vast reach of the traditional and online media to tell the public about you, what your brand values are, how expert you are and even how much you care about your customers and your local community.
It means your company is no longer be just another name on a Google search page. You are a recognisable brand that will leap out at potential customers because not only do they already know something about you, they like what you do.
It’s powerful stuff and the good news is that it’s cost-effective. In fact, if you give the media what they want, you can reach out to many more people than you could do with an advert – for the price of a good story and some interesting pictures to seal the deal.