How stunning Derbyshire location captured the imagination of Ginnis New Homes – and why Deer Park development is exceeding expectations

FOR Ginnis New Homes, the stunning scenery and excellent transport links were major factors in their decision to create Deer Park - their first housing development in Derbyshire.

They were looking to extend their portfolio with a venture into country living and Deer Park – a collection of 30 three and four-bedroom detached and semi-detached homes in Butterley, near Ripley – ticks all the boxes.

Plot 25 Living Room .jpg
Deer Park boasta a range of three and four-bedroom homes with access via a private road.

House prices in the Midlands are expected to soar by up to 20 per cent over the next five years and recent findings from the Office for National Statistics (ONS) suggest that those living in rural communities are among the happiest in the UK.

With this in mind, it’s easy to see why the Deer Park development is thriving.

“With Deer Park only being a small development, there is a great sense of community here,” said Darren Farnan, marketing manager for Deer Park.

“The development has a good mix of first-time buyers who are making their first steps into property with couples and singles who are downsizing.

“It’s surrounded by beautiful, lush parkland with medieval origins; one of our homes has a great view of nearby Codnor Monument. There is a nature reserve and Butterley Reservoir just a five-minute walk away while Ripley marketplace is easily accessible, too.

“A lot of our residents have dogs and enjoy walking in the countryside, so Deer Park is perfect for them.”

The houses are quite different from many new homes with just the right mix of traditional style and modern comforts.

The large period-style windows let light flood into each property while the high ceilings give a sense of space. Each home has a large, open-plan kitchen with energy efficient, built-in appliances and French doors leading to fully-turfed gardens.

There is built-in storage space to stash hoovers and mops while the finish of the homes is to the highest standard.

Ginnis New Homes worked with Northern-Ireland based interior designers Cornerstone Partners, who have used an on-trend colour palette of dove grey and cream throughout.

The stunning Deer Park development in the early morning sun - picture taken by Deer Park resident Gemma. Penguin PR: public relations, media and communications

And the exterior is pretty impressive, too. Ginnis worked with building manufacturers Forterra and used their Butterley bricks – in keeping with Derbyshire’s architectural history – during construction of all their properties.

“Butterley has been synonymous with brick-making and engineering in Britain for many years,” added Mr Farnan, “so we felt that it was important to use Forterra’s Butterley brick range.

“We used Scandinavian-style timber frames, too, as wooden structures, as opposed to steel ones, insulates homes better, keeping them warmer for longer. There really has been a lot of thought gone into each home.”

Business has been steady over the last 12 months with joint selling agents Boxall Brown and Jones, from Belper, and Ripley-based Home2Sell overseeing sales.

Ginnis New Homes have also linked up with award-winning Derbyshire based Oviso to offer financial advice to buyers.

Mr Farnan feels that having a good, local team working with Ginnis New Homes is essential. He said: “We have worked with Boxall Brown and Jones since opening our showhome at Deer Park and have been impressed by their professionalism and local knowledge.

“Home2Sell have joined us more recently and, being based in Ripley town centre, they have a good feel for the town. Oviso are a friendly team who provide essential financial advice to buyers and potential buyers and compliment the team perfectly.”


This press release was issued by Penguin PR. For more information or to arrange interviews please contact Kerry Ganly on 07734 723951 or by emailing

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