We are proud to have helped clients from across a wide range of industries get themselves better known. Here are some of our favourite examples:
When UK world banquet dining chain COSMO opened its latest restaurant in Derby, we devised a PR campaign which gained extensive local coverage which announced its imminent opening by focussing on a much-loved local landmark.
The campaign generated dozens of individual mentions in the restaurant’s key publication, the Derby Telegraph – worth thousands of pounds if booked as advertising - as well as prime time interviews on BBC Radio Derby and BBC East Midlands Today. We also received coverage in key restaurant trade titles with the same story.
We also organised and conducted a multi-platform marketing campaign, including outdoor advertising on billboards and buses, radio adverts, newspaper and website adverts and a programme of live acts, including a samba band, a tuk tuk and promotional girls. We have devised promotional campaigns for the restaurant including a 10% discount scheme for Derby employees called Work Local, Eat Global. The scheme has been successfully implemented throughout the group.
We followed up our initial campaign for the Derby restaurant by looking after the opening campaigns for COSMO’s new restaurants in Sheffield, York, Glasgow and Nottingham and we continue to work for COSMO Derby and Nottingham today.
Remains of The Games
Just before the 2012 London Olympic Games began, we issued a press release announcing that tens of thousands of items of furniture, fixtures and fittings from the Games’ athletes village, including the very beds the star performers would be sleeping in, would be going on sale.
Working with the sellers, Nottingham-based Remains of the Games, we managed to send the story all the way round the world, with our client appearing on Australian breakfast TV, a Japanese radio station and BBC Radio Two and Four, as well as Talksport and Sky Sports.
With one spokesman representing the company, the task required a well co-ordinated campaign to ensure everybody got an interview, as well as words and pictures. More coverage followed at the end of the Games, including a report on the BBC’s One Show and the company was kept busy with orders for many months to come.
We started working with Shottle Hall in 2010 and have been representing the wedding venue ever since. Tasked with raising its profile and promoting its unique selling points to potential brides and grooms, our first job was to announce a wedding fair. Such events do not normally command many column inches, but since Prince William had recently announced his engagement to Kate Middleton we staged a media photocall with two royal lookalikes. The resulting pictures were eye-catching and used prominently in Shottle Hall’s key titles - the weekly Belper News and the daily Derby Telegraph. The fun photos were also a social media hit.
In the last six years we have gained coverage for Shottle Hall in a number of glossy magazines, on the front page of both the local newspapers, and even secured stories in national titles including Take a Break, the Daily Mail and The Sun. We have hosted television crews from BBC East Midlands Today and BBC Radio Derby and written website copy and regular blogs.
We have also organised various events at Shottle Hall including a garden party on the day of the Royal Wedding and a charity fashion show. In addition we have written and produced two editions of the glossy magazine Weddings at Shottle Hall. The result of this campaign is that Shottle Hall is busier than ever and last year it was named the best wedding venue in Derbyshire by readers of The Derby Telegraph.
Eau de Burton
To prove that you don’t have to be big to gain national coverage, we managed to get one client – a sole trader – onto national TV.
Having approached us for idea on how to sell her range of make-your-own perfumes, we suggested she made one to represent her home town – Burton-upon-Trent – using scents inspired by the town’s industry, location and foodstuffs – namely beer, green hills and Marmite.
Not only did the story give her local coverage way beyond the affordability of an advertising campaign, it was picked up by the national media too – and even saw her story featured on BBC One’s news quiz show Have I Got News For You. Suffice to say, she received plenty of interest in her products that year....
We are proud to represent a number of local schools, bringing the news of their pupils’ achievements to a wider audience. The Bemrose School is a large inner-city school where just over three-quarters of pupils come from several minority ethnic groups and more than half of the pupils speak English as an additional language. GCSE results can be among the lowest in the city and the former grammar school had gained a reputation for unruly pupils.
Staff were keen to show the wider community just how much progress children make during their time at the school and to celebrate pupils’ individual achievements. In 2015, we achieved 38 individual mentions for The Bemrose School in the Derby Telegraph – their key publication - and every story was positive.
In the same year Bemrose pupils were interviewed on BBC Radio Derby five times and BBC East Midlands Today news crews filmed at the school three times. The result is that PR, in the words of the present head teacher Neil Wilkinson, is benefiting the school immensely. Most significant is the fact that school numbers have increased so dramatically that both the primary and secondary phases of the school are about to expand.