We can help shine the spotlight of media attention on you and your brand by putting you in front of millions of potential new customers and clients.
Whether you want to hit the news headlines or harness the online power of social media, supercharge your website or create a campaign to launch a new business or product – we, at Penguin PR, pride ourselves on finding the most newsworthy stories and have the media contacts to put them in front of the people that matter.
Of course, we use a few tricks of the trade but there are no gimmicks – just well-written, engaging stories to promote your brand and build your reputation – while offering a whole host of other writing services, such as advertising and marketing copy, award submissions, brochures, blogs and company magazines and newsletters.
We’ve been getting local and national companies into the news for more than a decade, using skills we learned while working as journalists. In that time we’ve earned companies, organisations, charities and schools column inches and airtime that have repaid their investment many times over.
We’re specialists at the kind of storytelling that gets people clicking, liking and sharing.
We find the stories that make headlines — delivering well-written content worthy of media attention.
From website copy to social media campaigns, we ensure your digital presence makes an impact.
Whether online or offline, our content is relevant to your target audience and authentic to your business.
From product launches to grand openings, we invite the movers and shakers and ensure they are impressed.
Our award entry writing gets to the heart of your business and helps builds your reputation as an industry leader.
If the worst happens, we ensure the speed and delivery of your reaction has a positive impact.
We find the stories that make headlines — delivering well-written content worthy of media attention.
From website copy to social media campaigns, we ensure your digital presence makes an impact.
Whether online or offline, our content is relevant to your target audience and authentic to your business.
From product launches to grand openings, we invite the movers and shakers and ensure they are impressed.
Our award entry writing gets to the heart of your business and helps builds your reputation as an industry leader.
If the worst happens, we ensure the speed and delivery of your reaction has a positive impact.
A company is only as strong as its team and here at Penguin PR we’re very proud of the range of skills and talents that we have at our disposal.
At the heart of what we have to offer is the expertise in recognising what makes an engaging news story and how to ask the right questions in order to bring it to life.
This is because our writers are all ex-journalists – you can read their bios below – who know the tricks of the trade needed to make headlines – ahead of the many thousands of press releases and email pitches that get sent to journalists every day.
Not only that, our media contacts trust us to give them what they want: entertaining, accurate and well-written copy that will interest their readers, viewers or listeners – and your potential customers.
And so it’s no surprise that our clients, from the owner-operated start-ups to large corporate entities, have seen their stories featured in household name media outlets including The Daily Telegraph, the Guardian, the Daily Mail and The Sun, on BBC TV News and ITV both nationally and regionally, on radio stations, websites and podcasts.
Factor in our social media skills, SEO-enriched web copywriting solutions and our award nomination know-how you’ll see why more and more clients are p-p-picking Penguin PR.
Whatever your business or strategy our PR campaigns can help you!
“Cosy Foundation runs a well-established, substantial, local community investment programme spanning 80 grassroots organisations in the region. Penguin PR has been a terrific ally to us; their friendship, energy, honesty and ‘can do’ nature make them natural partners in radio, TV and local digital and printed media. They bring intellect and integrity to their work, matched with intimate and experienced knowledge and connections in their sector. Additionally, their work on our beloved Derby Kids Camp has been very helpful. They’re good, we recommend them.”
“We approached Penguin PR with a view to raise our business profile and we couldn’t be happier with the work they have done which includes press articles, awards and radio opportunities. They bring great energy and a continuous stream of ideas; their connections ensure our press releases reach a wide range of publications and platforms. Their work is so impactful, we‘ve partnered with them to provide PR and Crisis Comms to our clients and would highly recommend the Penguin team.”
“Penguin PR has never failed to impress our team at Annie’s Burger Shack. They take genuine interest in our business and honestly feel like an extension to our in-house marketing team. Their professionalism, speed of response and media knowledge is second to none. They are very proactive, coming up with a continuous stream of opportunities for Annie, and are always keen to discuss and enhance our new marketing ideas. Simon and the team are a pleasure to work with and would be a true asset to any business!”
Please feel free to browse our stories to see the range and depth of the news we produce. Every story on our Media Centre has been sent out to a journalist but we upload them to this site to give our clients an extra outlet for their stories and they even get a backlink for their SEO.
A finalist from the BBC One’s hit show MasterChef will talk about her passion for local produce and how to cook with confidence when she appears at this year’s Nottinghamshire County Show.
Homeless residents living in Warwickshire Derventio Housing Trust accommodation received a welcome boost to their mental health thanks to generous staff at a new golf
Welcome to the Year of the Fire Horse – families across Derby came together to celebrate the Lunar New Year at a popular all-you-can-eat restaurant,
UK premium vodka brand Jatt Life is growing its US off-trade presence following a successful two-week brand activation campaign across California’s Central Valley. A team
A highly valued charity giving free Peak District camping holidays to hundreds of disadvantaged Derbyshire children each year – many of whom come from families
Derby homelessness organisation Derventio Housing Trust is strengthening its work supporting vulnerable people with a key new appointment who is moving from dream homes to
Two city businesses are gearing up to help BBC Radio 1’s Greg James go the distance in his latest Comic Relief charity challenge – providing
A new breakfast initiative has led to such a marked improvement in punctuality and attendance at a Derby secondary school that pupils are now arriving
Penguin PR is based in Derby, but our happy feet take us to wherever we’re needed – we’ve got clients in Derby and Derbyshire, Nottingham and Nottinghamshire and across the East Midlands (you get the picture!). All of whom have seen the benefits to their business from regular media coverage, powerful backlinks from respected news sites and a growing online following.
Our Derby base also means we can access a large proportion of the UK within two hours. This enables us to be flexible to your needs, while the nature of our company means that the person you meet at the very beginning is the person who’ll work with you on a daily basis.
If you would like to find out more about us or discuss a PR project that you have in mind, please feel free to ring us or drop us an email!