What is PR?

Public Relations is a powerful way to get your message in print, online, on screen and on the airwaves for a fraction of the equivalent advertising cost simply by getting news organisations to run your stories for you.

It might sound like advertising, but it isn't: for one thing, it is much more cost-effective. The media will feature your news for free, but to earn that right you have to make your story newsworthy enough for them to publish. Get it right and you'll get numerous mentions. With an advert you'll get just one.

When it comes to success, surveys show that a PR message is three times more likely to get the message across than an advert. Done well, it can even get you at the top of the news agenda – winning you coverage no money can buy.